The bounce rate of a website can be said to be the number of times visitors leave that website after merely viewing one page. To better interpret it, think of when you are at a boring party, what do you say when you want to leave? “Let’s ‘bounce’”
The bounce rate of a website which is usually calculated in percentage is calculated thus: Total number of ‘bounces’ on a web page / Total number of visitors on that web page.
For instance, if you had 20 visitors on your web page and 15 bounced after viewing only one page, your bounce rate is 75% (15/20 * 100).
Ideally, the lower the bounce rate, the better it is for your website.
However, this depends on the goals you have set for the website.
While bounce rates percentages are relative to the website's niche, on average, the grading of bounce rates is given below:
81% and higher = very bad
71 – 80% = poor
51 – 70% = average
50% and lower = good
A good bounce rate percentage for a blog would be a % lower than 40-50%
The bounce rate is one of the multiple parameters of a website that can be monitored using tools like Google Analytics. Along with the time in page is one of the most important.
It's important to distinguish the difference between the exit rate and bounce rate. While Bounce Rate is the percentage that was the only page visited in one particular user, the Exit Rate of a page is the percentage of exits about the number of visits to that specific page.
Why Is It Important?
One beautiful thing about your bounce rate is that it enables you to see the number of users who are mere visitors to your page and those who are customers.
Knowing this statistic can help you better your website in so many ways.
For one, if the bounce rate of your web page is higher than the bounce rate of a competitor’s web page, you can take a look at and study the competitor’s web page, see what users want, what they respond to and implement it in your web page to help reduce its bounce rate too.
Also, monitoring your website’s bounce rate can help you decipher what you are doing wrong; most probably, your content is not responding to your visitors’ demands, and start working on improving them.
To reduce the Bounce Rate of your page, you must write content that engages your audience. Use images, infographics, format the text of your posts, etc. The general rule is: answer your public expectations. You can find more information about how to engage your users here.
Did you know? Not every bounce is a fault of you or your website as some people could be seeking one-off information. The objective always should be to get your user's interact with your website, using engaging content on your site.
Expert’s suggestion: “If you run an e-commerce site that also has a blog, you may want to implement a segmented bounce rate as your blog posts may have a very different average bounce rate than your products” – Neil Patel (https://neilpatel.com/blog/bounce-rate-analytics/)