Sometimes, the only way to know what your potential customers want is to do an investigation of your own. While at this, you should bear in mind that wants to change, and new developments arise, hence it is important for the investigation to be a continuous process.
As a website owner, your potential customers are those who carry out searches on Google in search of information. These are the people whose wants, you wish to satisfy and the ones you should investigate.
One way to conduct this investigation to know what they seek is by monitoring their Google search. This can easily be done by going to âSearchesâ via Google Search Console.
Once there, you would see a screen showing you the recent searches made by users of your website.
There are other means to monitor your Goggle searches such as CTR, number of clicks, and average position.
CTR (Click Through Rate) has to do with on numerous search websiteâs URL appeared 1st on a search and appeared 9th in a subsequent search, your average position would be (1+9)/2 which is equal to 4.
Why Is It Important?
To fully satisfy a client or customer, you must know and fully grasp the idea of what the person wants. It isnât enough to write posts judging by what you think your users want. Sure, you might get it right, but you canât always bank on that.
By monitoring the Google searches of your users and how they reach your website, you are able to get an idea of their immediate need and work on providing it for them.
For instance, if you operate an online store that sells wristwatches and bracelets but the majority of your users are also interested in shoes, how would you know? By monitoring their search!
When you notice that your customers are searching for one common thing (shoes in this case), you would know what they want, provide it for them and keep everyone happy.
All the people and companies that we dedicate ourselves to SEO always have a basic need: to be able to track the main keywords of our website.
There are many programs that perform this task, the problem is that they are usually quite expensive, especially if we only have one project to manage (ie, we are not an agency that manages multiple websites).
Until SpySerp came to market, there was no effective tool that could be used without spending too much money.
SpySerp allows you to start analyzing your website from only $15 / month. It includes up to 48000 checks per month and believe me, that's A LOT of checks.
This is MUCH less than what other tools like Semrush, Moz or AHrefs charge.
It is true that these tools also offer other additional features (on page analysis, competitor analysis, etc.), but if we combine the keyword analysis offered by SpySerp + free tools such as Google Search Console, Screaming Frog, Google Analytics, Google Keyword Planner, etc we can have the benefits of tools such as Semrush or AHrefs with a much lower investment.
> Click here to start a trial and test SpySerp keywords tracker <
> Click here to start a trial and test SpySerp keywords tracker <
Did you know? The search log can be downloaded in a CSV formate. You can open this format in Microsoft Excel and manipulate the information on your needs.
Expertâs suggestion: The sad part is that most businesses donât utilize the full power of Google Search Console because the majority of them think that just adding their website to Google Search Console is enough. There is so much more that you can be doing.â - Syed Balkhi (https://www.wpbeginner.com/beginners-guide/google-search-console-ultimate-guide/)
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