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SEO On Page
Ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure. SEO on page are those tools, techniques, content, and marketing strategies you use on your site to increase your website rankings in the search engine world. Some of the methods include the usage keywords, writing long contents, internal linking, external linking, etc
How to plan and write the contents of your website in the way that Google and your readers like. Techniques to get engaging content for users.
When analyzing a web page there are many metrics that we have to take into account. If you've been in the online world for a while now, you've heard more than once that measuring is the key. And the good thing about the Internet is that it allows us to measure absolutely everything that happens on our site.
SEO Off Page
SEO Off Page is the implementation of a series of techniques focused on achieving external links that point to our website to improve its organic positioning in Google and other search engines. It is the second phase of the strategy of positioning a website, once we already have quality content and a site optimized at a technical level.
Link building is the process of acquiring inbound links to your web page to increase the ranking of the website in search engines.
In general terms, the more quality backlinks you have, the better rating Google gives to your website.
Link building is no walk in the park as you need to do a lot of hard work on your part if you wish to build a strong and effective link building network. Hard work in this context means that you need to work on the page you want to backlink to as no independent website would send their readers to your page if it isn’t helpful.
Many tools can be used for link building, and we shall be taking a look at them all.
Brand & Corporate
The brand is the set of elements that make up the identity of your brand, both graphically and visually. In other words, the colors that your brand uses at the corporate level, the typography, the shape of the logo, the slogan... Everything that will later appear in all aspects of your business, from your website to your papers and documents.