Google Search Console is a tool developed by Google for website owners to enable and help them track the progress of their websites.
Previously known as Google Webmaster Tool, this free web-based tool also helps track indexing of websites done by Google as well as the crawling statistics from the bot Google uses – Googlebot.
As said earlier, Google Search Console is a free web-based tool, and what any website owner (or webmaster) need do to have access to it is sign up. The process of signing up is pretty much straightforward, and just like signing up to everything related to Google, you will need to go through a verification process of your website.
Once you can do all theses and sign up successfully, you will have access to all the various benefits this amazing tool offers.
Why Is It Important?
For any webmaster, knowing at all times how your website is performing is a fundamental aspect if you want to increase visits and performance.
For a free tool, Google Search Console offers lots of importance to its users.
For one, and the most important of them all is the valuable insights of a website it provides. They can show you the technical faults in your site and the things you are not currently doing right and need to focus more on.
Also, with Google Search Console we have available a set of tools made specifically to optimize the loading speed of your pages.
In addition to this, Google Search Console helps you find the keywords your visitors used to find you on their searches.
The tool also sends you emails once it notices new errors, faults, or shortcomings that you need to work on and fix.
These email alerts will keep you on your toes as you will know these errors on time and work on fixing them on time before that one error becomes nine. In the long run, these tips and notifications will help you understand better what Google wants and improve your website to that standard.
One important feature is also adding a sitemap file to Google Search Console. The sitemap file is one of the best ways to help Google to find all your pages, increasing the chances of being indexed.
Google Search Console will help you also in one of the most important tasks as a website owner: optimize your site in mobile devices, giving you some guides and showing the problems you have in your website if any.
Did you know? Google Search Console provides a keyword position tracker to help you to understand which topics your website is performing best.
Expert’s suggestion: “Most people think getting traffic is pretty much a pipe dream. They think it will take month after month of hustling.” – Neil Patel (https://neilpatel.com/blog/google-search-console/)