As time went by, technology and their devices maintained an inverse relationship, and technology kept growing bigger while the mobile devices kept growing smaller. As such, everybody has access to whatever information they might require on the internet on their phones.
Most of the people who seek information on the internet do so with their various mobile devices. Gone are the days when without a computer, you can’t have access to so many things on the web.
Knowing your potential visitors are more likely to access your website via their mobile phones, it is only logical to design and have a web page that would be compatible with their mobile phones and easily accessible by them. There are so many web pages on the net that can’t be accessed at all or can’t be accessed with ease on a mobile phone, and this is bad for business.
Mobile is Continuing to Grow: 2018 was the first time mobile surpasses desktop traffic, and growth is expected to continue in the coming years.
Why Is It Important?
It is important for many reasons to build and design your website in a way that can be easily accessed on mobile phones.
One of such reasons is traffic. What grows your website, improves your SEO ranking, and possibly gets you paid is the amount of traffic generated towards your website and with a mobile-friendly website, you are more likely to create tons of traffic. Websites that are not mobile-friendly would prevent mobile users from being able to access your websites, thus leading to you losing traffic to your competitors.
A mobile-friendly website would also help make other SEO strategies work better. For one, it has been established that most of the local searches are done on mobile phones.
This is because desktops are mostly kept at home or in the office. Mobile phones, on the other hand, are carried around everywhere and it is easier to do one-off searches with them.
To give an analogy, not having a mobile-friendly website can be likened to an ice cream man opting to focus on selling to the 42% of adults who still enjoy ice cream rather than the remaining 58% of the market that comprises young people.
So, for making your website mobile-friendly, the primary technique for creating a website easy to access on mobile phones and tablets is called Responsive Design.
AMP technology is taking great protagonism also.
There are some other important elements to keep in mind when designing a mobile-friendly website, for example:
Did you know? You can easily know how mobile-friendly your web page is by taking the Google mobile-friendly test. This tool will help you to optimize your site with a mobile perspective, giving you tips and suggestions to improve its performance.
Expert’s suggestion: The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor” – Anna Crowe (https://www.searchenginejournal.com/top-ranking-signals/240803/)
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