The usage of internal links is one of those SEO strategies that have been found to be very useful.
Internal linking is the process of creating links between one web page and another within the same domain. Like external linking, it is done by hyperlinking texts also albeit to another page on your website rather than a different website. For example, if I already have a post about external linking on my site, I can decide to provide a link on this post for readers who wish to know about it.
Why Is It Important?
It has been established that SEO wise, external links are more effective and understandably so. Who would you rather employ as a web developer assuming they both have the same skill set? Mr. A, who was referred to you by two or more people or Mr. B, who only showed you his previous jobs. Majority of people would employ Mr. A because of his referrals and rightly so.
However, this doesn’t mean internal links have no importance as if they are used correctly; they have the possibility of drawing traffic to different facets of your website thus improving the SEO ranking of your website.
By providing links to various internal pages on your website, what you are doing is encouraging the visitor to visit the other areas and browse other contents asides the one that brought them to the page.
It also helps to connect topics between the pages of your website.
For example, you may have a main topic like “SEO On Page” and different sub-pages within like “Speed optimization”, “Content writing” and so on.
By providing an internal link to every one of these sub-pages, you are sending a message to Google that your website covers many different aspects of the parent topic, in this example “SEO On Page”, giving you more authority and relevance on this particular subject.
After linking two pages, don't forget to submit a sitemap file to Google Search Console if you haven't done yet.
It might also help you convert an ordinary visitor to a regular on your website such that they anticipate your next post. While it is possible for a visitor to turn to regular on your website off a single post, it is more likely to happen if by seeking information, the visitor got access to various more on that same website.
It is also important to make your links appear naturally and logically follow the structure of the sentence.
The SILO structure is an SEO architecture technique that optimizes the structure of a website, organizing the content in silos of keywords, to increase the relevance of these words in the eyes of search engines.
The objective of this strategy is to increase the relevance of the keywords by structuring the content of the website on different topics, making internal links only between related topics.
If we don't follow a strategy like SILO for websites, and we write a bunch of keywords in one page, without any sense, it will be more difficult for search engines to understand the main topic your page is about.
To give you an example: Let's suppose that in our blog we write about SEO On Page and within this topic, we have different subtopics like:
It is logical to think that all these thematic areas have elements in common, so we need to structure the content by creating internal links between these pages (as long as they make sense).
Try to avoid linking to other themes that are not directly related to the main topic (SEO On Page in our example).
The SILO technique is one of the most effective tools to give a logical structure to the content you create in your website or blog
Did you know? Google’s bots crawl your website following the internal links you have in your site. Having a logical structure of the navigation will help Google to understand what is your website about.
Expert’s suggestion: “Focusing on quality backlinks over quantity is what can help to protect your site as Google updates.” – Adam Riemer (https://www.searchenginejournal.com/natural-link/209256/)