A Meta description can be said to be a summary – of up to 160 characters – of the contents of a website page. It is a tag in HTML and if optimized correctly, can be an excellent tool for on-page SEO.
Meta descriptions serve the primary purpose of encouraging and getting people seeking information on Google or any other search engine to click your website’s link and visit the page described in the Meta description.
Your Meta description is what Google shows to its users to enable them to have an idea of what your page is about. So the better written and compelling (optimization) your Meta description is, the higher the chances of the user clicking on the link.
Meta descriptions should be written in such a way that your potential visitors click on your search result instead of the competitor's search result.
A well-optimized Meta description would have the following characteristics:
Some examples or ideas for writing a meta description are the following:
If you have run out of ideas about what to write in the meta description, here's a tip to help you to write the meta description of an article. As you probably already know, it's important that in the content of each page you use different headings (h1,h2,h3 ...) tags.
Usually, these headings tags are the main thematic points of your articles, so a good idea is to rely on them to write your meta description.
Why Is It Important?
As far as ranking-based SEO is concerned, the Meta description has no effect or importance whatsoever on it.
This doesn’t mean, however, that Meta description is useless for the betterment of your website.
A meta description is what helps you cajole Google users into clicking on your link.
With an optimized Meta description, more people will click on your links, and to Google, this means your web page contains relevant and vital information their users need.
An optimized Meta description will increase your CTR (Click Through Rate) and as such, they would move you up the ranking chart and would suggest your web page more to their users.
This is why it is very important to optimize your Meta description, to give it that aura that users can’t resist.
Did you know? A Meta description is one of the elements that ought to be placed as tags in the section of an HTML file. Writing a good Meta description will help to increase the chances users clicks in your result in searches.
Expert’s suggestion: “Search engines show the Meta description in search results mostly when the searched for phrase is within the description, so optimizing the Meta description is crucial for on-page SEO.” – Michiel Heijmans (https://yoast.com/meta-descriptions/ )
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