Google Business is a free tool by Google that enables you manage the way your business appears on Google search and maps when a user searches for keywords related to your niche.
It is especially effective for local businesses and start-ups as it helps people near you locate your business. Studies have shown that when people search for a service near to them, there is a high probability that such person wants to purchase that service either immediately or in the near future.
Like what are the odds that someone who searched for “Salons near me” doesn’t want to get their hair done or has someone that does? This is especially why it is more effective for local businesses as it is easier to optimize your website so that people who are looking for you and your services would find you easily and as at when needed.
Optimization in this sense means providing basic information about your website to enable the search process go seamlessly.
Required information include things like business name and location, opening and closing hours, adding quality and not misleading pictures, customer reviews, and so much more.
Opening a Google business account is very easy. All you need do is log into your preferred Google account, visit google.com/business and select the “Start now” option located at the top right hand corner, and proceed to fill in all the necessary information.
Once you are done filling in all the required information, verify the information provided and you are good to go!
Once you have created your Google Business account, it should be part of the communication strategy of your business in conjunction with your social networks.
What this means is that you should use both channels to communicate important information to your customers.
For example, if a holiday approaches and your business closes, you can inform Google Business about it and put a message on your Facebook wall. This way you get a consistent message in all your communication channels.
Why Is It Important?
As talked about earlier, Google business is very important (especially for local businesses) as it helps potential customers with immediate and future needs locate you easily. It doesn’t end there, however, as Google business has so many importance in the form of benefits and we shall itemise them
Did you know? You can write and make posts on Google Business. In addition to the posts, you can add videos and pictures to make your local business page on Google search and maps more detailed and beautiful.
Expert’s suggestion: Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. Your Google Business cover photo is one of the most important, as it shows up front and centre on your listing.” – Aja Frost (https://blog.hubspot.com/marketing/google-my-business)