Trends, used loosely, as a term can be said to be a run or stretch of a particular thing.
In the social media world, it is what most people are talking about at a particular point in time.
As far as SEO off page is concerned, however, trends are those terms, keywords, key phrases, etc. that your visitors, potential visitors, and your target market, in general, are constantly and continuously searching for.
There are various tools that can be used to look for trends relating to your website’s niche.
One of them and the most recommended tool is Google Trends.
What Google Trends does is offer you a diagram (known as the trend curve) which happens to be a representation of how many times a particular keyword has been searched for over a stipulated duration of time.
How to use Google Trends?
The use of Google Trends is very simple, all you have to do is visit https://trends.google.com/trends/ and introduce the term you want to analyze. You can also buy it with up to three more terms.
In the graph, you will see what has been the evolution of interest in searches over time
Another tool that can be used to look for trends is the Google Keyword Planner tool. This tool is somewhat similar to Google trends in that it also presents the search volume of a particular keyword over a stipulated period of time in a graph.
However, one big thing that differentiates both tools from each other is the fact that Google trends take a more relative approach as opposed to the general approach adopted by the Google Keyword Planner tool.
Google trends would eliminate various similar searches carried out by one person thus giving you a more accurate and realistic representation than the Keyword Planner that just shows the search frequency of a keyword.
Also, Keyword Planner is a tool used in Adwords campaigns, so in order to be able to use you must set up a campaign (but you are not required to spend money on it).
Why Is using trends for keyword research important?
The usage of keywords is a very important tool of SEO on page, such that if done right with the right keywords, it would significantly increase your web page’s ranking.
By looking for trends, you are finding out the specific words your target market is searching for. This way, you know the keywords to focus mainly on, those to use sporadically, and those to be forgone or forgotten.
With effective trend scouting (with the right tool and level of expertise), website owners get to know the perfect and keywords that are making buzz in their industry and use them, thus bringing traffic to their website.
Did you know? Relative popularity is the ratio of a query’s search volume to the sum of the search volumes of all possible queries.
Expert’s suggestion: “If you are trying to pinpoint a good topic for your next content piece, don’t write a single word until you’ve checked said topic with Google Trends.” – Nick Churick (How to use Google Trends for Keyword Research)