Use long tail terms like to gain clicks and increase conversion
Use long tail terms like to gain clicks and increase conversion
Under Category "SEO content strategy"
Expert

Decrease competition and increase conversion: use Long Tail Keywords in posts

Finding and implementing the perfect long tail terms is time-consuming and often frustrating. You’re looking to capture lightning in a bottle for your post, and that’s no easy task. The best terms have high search volume and rank your content well with search engines. But they can be hard to snag as everyone else is trying to use the same ones.

Luckily, it’s never been easier to research long tail terms that rank well and produce high conversion rates.

What Is Long Tail?

Long tail keywords are specific search phrases that serve user intent. Google uses intent in its search results more than it used to, foregoing exact keyword match in its algorithm. The long tail terms are typically a minimum of three words long due to their high level of specificity.

When targeting long tail keywords you need to be sure you create also an awesome long content, always following a plan to the content of your website.

Long tail keywords have low search volume and low competition, offering you better chances at ranking well with them and increasing your conversion rates. How? Long tail terms often result in increased conversions over seed keywords because they communicate a clear intent that your webpage can meet with little competition. You won’t get everyone, but you will get the ones who matter.

If a user searches for “Keurig k cafe price” they have a clear intent for purchase. If, on the other hand, their query is “Keurig” they could be looking for what Keurig models are on the market, an instruction manual, or even product reviews. If your website ranks well for “Keurig k café price” you’ll receive visitors with a higher chance of making a purchase, which in turn increases your conversion rates.

How to find long tail keywords

Ranking for the best long tail terms for your website is essential in 2019. Google is focusing heavily on user intent, so you need to find terms that are specific to your business and satisfy the intent behind user search queries.

Start your research by writing down both the long tail terms you already rank for then use a keyword planning tool to find seed terms. Also, write down Google’s autocomplete suggestions-they’re obvious winners. Follow the same process for Bing. Add all your new potential terms to the list you already rank with.

Now work through your list and weed out the duds-the ones that don’t clearly relate to user intent, like “Keurig.” Once your list is trimmed, you’re ready to intersperse the terms into your content.

Awesome tools for finding long tail keywords [Updated in 2019]:

  • Google Search Console (Free): this is a suite that provides you with helpful tools that you get directly from Google to help you determine if your metadata is duplicated, the number of indexed pages, problems with security, etc.
  • Google Correlate (Free): this is a keyword research tool from Google that gives you a list of keywords which are always searched for together. And instances where you pop in the word 'lose weight' and get to see that people also search for 'lose weight fast.'
  • Google Keyword Planner (Free): searching for a keyword tool which provides you with the data that you need from the direct source? Google Keyword Planner is the answer.
  • Google Location Changer (SERPs) Free: you can now get to see the SERPs for individual local areas whether you live there or not. Local SEO campaigns can benefit from this tool greatly.
TOP 5 recommended Wordpress Plugins to manage long tail keywords
  • SEO Optimized Images (Paid): keywords is one of the most important things that should come to your mind with respect to SEO. However, images also count, and SEO Optimized Images helps you to fix that.
  • Yoast SEO (Free+Paid): a keyword focus field is one of the features of Yoast SEO. Pop in your primary keyword to help Google understand the keywords which your content is focused on.
  • Rankie – WordPress Rank Tracker Plugin (Paid+Free): this plugin is a very effective WordPress rank checker which helps to monitor the position of keywords on Google and updates the rank of keywords every day while giving you timely reports. Reports can be sent to your email every day.
  • Premium SEO Pack – WordPress Plugin (Paid): a brand-new plugin that comes equipped with functionalities which are absent in the Yoast plugin. This is a premium SEO pack for optimizing your site speed and loading time.
  • All in One SEO Pack (Paid): a very good alternative for users looking to switch from Yoast SEO plugin. Now you can rest assured that your site will stay SEO optimized every time.

Did you know?: You can use Google’s autocomplete suggestions to find long tail terms related to the topic of your search. Start writing the topic of your post in Google and you will see other related searches used by people. You will find some valuable variants of your main keyword phrase that you can use in your article.

Expert’s suggestion: “Many beginners make the mistake of believing they need to go after the more popular keyword (head term) because it has more searches. This can be a very costly mistake.” – Lori Ballen (https://loriballen.com/long-tail-keyword-research/#Long-Tail-SEO)

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