Finding and implementing the perfect long tail terms is time-consuming and often frustrating. You’re looking to capture lightning in a bottle for your post, and that’s no easy task. The best terms have high search volume and rank your content well with search engines. But they can be hard to snag as everyone else is trying to use the same ones.
Luckily, it’s never been easier to research long tail terms that rank well and produce high conversion rates.
What Is Long Tail?
Long tail keywords are specific search phrases that serve user intent. Google uses intent in its search results more than it used to, foregoing exact keyword match in its algorithm. The long tail terms are typically a minimum of three words long due to their high level of specificity.
Long tail keywords have low search volume and low competition, offering you better chances at ranking well with them and increasing your conversion rates. How? Long tail terms often result in increased conversions over seed keywords because they communicate a clear intent that your webpage can meet with little competition. You won’t get everyone, but you will get the ones who matter.
If a user searches for “Keurig k cafe price” they have a clear intent for purchase. If, on the other hand, their query is “Keurig” they could be looking for what Keurig models are on the market, an instruction manual, or even product reviews. If your website ranks well for “Keurig k café price” you’ll receive visitors with a higher chance of making a purchase, which in turn increases your conversion rates.
How to find long tail keywords
Ranking for the best long tail terms for your website is essential in 2019. Google is focusing heavily on user intent, so you need to find terms that are specific to your business and satisfy the intent behind user search queries.
Start your research by writing down both the long tail terms you already rank for then use a keyword planning tool to find seed terms. Also, write down Google’s autocomplete suggestions-they’re obvious winners. Follow the same process for Bing. Add all your new potential terms to the list you already rank with.
Now work through your list and weed out the duds-the ones that don’t clearly relate to user intent, like “Keurig.” Once your list is trimmed, you’re ready to intersperse the terms into your content.
Awesome tools for finding long tail keywords [Updated in 2019]:
Did you know?: You can use Google’s autocomplete suggestions to find long tail terms related to the topic of your search. Start writing the topic of your post in Google and you will see other related searches used by people. You will find some valuable variants of your main keyword phrase that you can use in your article.
Expert’s suggestion: “Many beginners make the mistake of believing they need to go after the more popular keyword (head term) because it has more searches. This can be a very costly mistake.” – Lori Ballen (https://loriballen.com/long-tail-keyword-research/#Long-Tail-SEO)